• Hyundai HyBuy Wants To Gamify Car Purchasing

    4 monthes ago - By Auto Savvy

    Gamification. It's a word we don't use too often, do we? Well, is banking on exactly that to boost its already strong sales. Called 'HyBuy', the online initiative banks on you wanting that thoda zyaada from the sales deal, and gives it to you if you refer your friends. "HyBuy is based on 3 main pillars andndash; Simple, Caring and Creative," reads a release issued by the manufacturer. Like most parts of our lives, car buying is shifting into the digital realm. HyBuy requires one to log on to their website , deposit a token and avail benefits "over and above the current market offer." The...
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