• FBC Downshift 83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

    5 monthes ago - By Formula 1

    It may sound fun but I can assure you that there is nothing easy about managing a global brand and sponsoring motorsport. I had to the opportunity to speak with Shell's Global Sponsorship manager, Kai-Uwe Witterstein, on our flight from the Indy 500 to The Coca Cola 600 as we did the double with Shell.
    I think you'll enjoy this inside look at how a major global brand approaches motorsport sponsorship and you will quickly understand why Kai-Uwe is the right man for the job.
    Enjoy this quick interview with Shell's man for global sponsorship and listen closely to how the lower oil prices have...
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